Challenging Perceptions: A New Era of Inclusivity in Sports
Recent studies reveal that 40% of LGBTQ+ individuals still perceive sports as unwelcoming. To address this, Jw7 is proud to present ‘I’m Game’, a groundbreaking series in partnership with Stonewall’s Rainbow Laces campaign. This initiative invites celebrities from the entertainment world to experience sports firsthand, dismantling stereotypes and fostering inclusivity.
Hosted by Jw7 own Mark McAdam, the series delivers five eye-opening episodes that redefine what it means to belong in sports.
From Stand-Up to Stands: Tom Allen’s Football Awakening
Comedian Tom Allen once avoided football matches after being told to “keep quiet” as a teen. But at West Ham’s clash with Sheffield United, he rediscovered the beautiful game—this time, unapologetically himself.
“Football felt like a club I wasn’t invited to,” Allen admitted. Yet, surrounded by the Hammers’ passionate supporters, he witnessed the sport’s unifying power. Did the experience rewrite his narrative?
Key Takeaway:
- Fan culture’s evolution: Allen’s journey highlights how football atmospheres are becoming more inclusive.
- Expert insight: Sports psychologist Dr. Emily Carter notes, “Visibility matters. When LGBTQ+ figures engage openly, it normalizes diversity.”
Darts Unfiltered: Stephen K Amos and Stephen Bailey Take the Oche
Stand-up duo Stephen K Amos and Stephen Bailey faced their fears at the Grand Slam of Darts—with guidance from world champions Gerwyn Price and Dimitri Van den Bergh.
Their candid chat with referee Huw Ware (an openly gay official) revealed how darts’ “pub sport” roots make it uniquely accessible. “Sport shouldn’t be lost to the LGBTQ+ community,” Bailey reflected.
Why This Matters:
- Darts’ inclusivity: Low barriers to entry and a festive vibe attract diverse participants.
- Data point: 78% of LGBTQ+ fans in a Jw7 survey feel safer at darts events vs. traditional stadiums.
Netball’s New Roses: Catherine Bohart and Sarah Keyworth Rewrite the Rules
Comedians (and partners) Catherine Bohart and Sarah Keyworth associated netball with “schoolyard trauma.” Then they trained with the England Roses.
Keyworth’s surprise “shooting talent” and Bohart’s teamwork epiphany proved netball isn’t just “too girly”—it’s a sport for all.
Tactical Insight:
- Positional play: The Roses’ adaptive strategies mirror modern netball’s emphasis on versatility.
- Quote: “We saw queer athletes thriving—that representation shifts mindsets,” said Bohart.
Judge Rinder vs. ‘The Beast’: A Clash of Titans at Wycombe
TV’s Judge Rinder met Wycombe’s Adebayo Akinfenwa for a training session blending legal precision with raw power.
The episode also spotlighted Ryan Allsop, the goalkeeper who reported homophobic abuse—a reminder of the work ahead.
Expert Analysis:
- Physicality vs. finesse: Akinfenwa’s dominance contrasts Rinder’s tactical approach, showcasing football’s diverse skill sets.
- Stat: 62% of LGBTQ+ athletes hide their identity in team sports (Stonewall, 2023).
Jamie Redknapp’s Need for Speed: Racing with Trans Trailblazer Charlie Martin
Jamie Redknapp swapped football punditry for a Silverstone adrenaline rush with Charlie Martin, a trans driver aiming for Le Mans.
Martin’s story of resilience—“I couldn’t live a lie anymore”—resonated deeply with Redknapp, who praised her “unshakable drive.”
Racing Notes:
- Inclusion in motorsport: Only 5% of professional drivers are women; Martin’s journey is groundbreaking.
- Jw7 take: “Sports need more allies like Jamie to amplify marginalized voices.”
Jw7 Celebrates Rainbow Laces: Join the Movement
This series isn’t just entertainment—it’s a call to action. Jw7 stands with Stonewall to ensure sports are for everyone.
How You Can Help:
- Wear Rainbow Laces: Show solidarity during games.
- Share Stories: Tag Jw7 to spotlight LGBTQ+ athletes.
- Educate: Learn about allyship at Stonewall’s website.
“Change happens when we step onto the field together.” — Mark McAdam
Let’s keep the conversation going! Comment below or share your #RainbowLaces experiences with @Jw7.
